Harmony Labs

Harmony Labs is a 501c(3) non-profit on a mission to create a world where media systems support democratic culture and healthy, happy people. They’ve been doing audience, narrative, and story analysis for more than a decade, helping storytellers channel the immense power of audience, story, and narrative to shape the future. With the Narrative Observatory, for the first time ever, Harmony Labs is harnessing powerful industry relationships and an academic research network to develop data infrastructure purpose-built to identify and track narratives and story opportunities and threats, and to learn about audiences across platforms.